May 29, 2026
Louis Vuitton Cruise 2027: Keith Haring
Lucía Manjón Herranz

Louis Vuitton unveiled its Cruise 2027 collection on May 20 in collaboration with Keith Haring.

Nicolas Ghesquière found something unique and special in the house’s archives: a 1930s leather suitcase marked with a marker drawing by Keith Haring. This became the inspiration for him to use the visual universe of the 1980s New York artist as a starting point and create a dialogue between past and present.

Louis Vuitton suitcase from the 1930s painted by Keith Haring.

The Cruise 2027 show was presented in the historic rooms of The Frick Collection, an iconic museum associated with New York high society. This collection represents a contrast between luxury and sophistication and the rebellious underground art and culture of New York. The aim of the show was to explore the duality of the city and the constant tension between two opposing worlds. On the runway, therefore, Renaissance-inspired blouses could be seen alongside futuristic accessories, reflecting New York’s ability to transform itself by blending aesthetic codes and different identities.

In this artistic runway, pop art coexists with the elegance of one of the city’s most exclusive neighborhoods, the Upper East Side.

The graphic figures and intense colors of the 1980s pop artist have been incorporated into different pieces that act as canvases, from leather jackets and biker-inspired garments to accessories. The result is a spectacular and maximalist collection. To achieve this, Ghesquière has reinterpreted some of Keith Haring’s most recognizable works, giving them a futuristic and architectural language typical of the designer.

CRUISE 2027. Look 21
Ghesquière highlighted the message of aesthetic democratization that characterizes Haring’s work.

The idea of contrast is expressed through the shapes, colors, and textures of the garments. Structured pieces are combined with exaggerated and soft volumes, with the latter becoming the absolute protagonists. This dynamic proposal is imbued with drama and sophistication, where geometry also plays an important role. The color palette is composed of intense, vibrant tones that coexist with neutral shades and elegant blacks. The looks gain depth through different textures, from metallic and glossy surfaces to three-dimensional embroidery.

Cruise 2027 has turned New York into an artistic runway, proving that Ghesquière’s shows for Louis Vuitton are global visual experiences. Art, history, music, and contemporary fashion coexist in a spectacle built through a distinctive visual narrative.

Nicolas Ghesquière, artistic director of women's collections, and Mica Argañaraz
The tribute to Keith Haring’s legacy has highlighted the brand’s connection with art, and the contrast between luxury and underground aesthetics has made this one of the most powerful and talked-about collections in recent years.