February 22, 2024
Semiotics of the kitchen: Martha Rosler
Jorge Romero Mancebo

How can a knife, plates or a nutcracker be used as a form of critique of society's gender roles?

Martha Rosler (New York, 1943) is an artist, critic, educator and feminist activist. Her artistic work navigates between the university, performance and video art installations. She is the voice of a generation that sought to change the world with her art, achieving a unique style full of social criticism and feminist discourses. With great elegance and a keen sense of irony, she skillfully decontextualized gender identities imposed by the media to create unique collages.

Rosler is the voice of a generation that sought to change the world with her art, achieving a unique style full of social criticism and feminist discourses

Today we will focus on one of her first works, a performance "Semiotics of the kitchen", 1975, in which she adopts the role of a domestic housewife. She pretends to criticize and parody Julia Child's television program from the 60's by preparing a scenography in which she simulates a kitchen. Through the use of the different elements that are on the table, she makes an alphabet with them, not only showing the objects and relating them to a letter, but accompanying them with different gestures. These expressions are intended to show the frustration and fury of the oppression that women experience because of their position in the social system.

In the performance "Semiotics of the kitchen", 1975, she pretends to criticize and parody Julia Child's television program from the 60's by preparing a scenography in which she simulates a kitchen. These expressions are intended to show the frustration and fury of the oppression that women experience because of their position in the social system
Martha Rosler “Semiotic of the Kitchen". 1975. Performance, 6 ½ minutes © Martha Rosler ©Fundación La Posta

Created during her period of studies at the University of California at San Diego, Martha's opera not only demonstrated her ability to capture and criticize the roles of women in society, but also dared to use new artistic languages that confronted the roles that the media tried to create. From the very beginning, she took a critical stance and, full of a sense of humor, strove to draw everyone's attention to the complexity and contradictions of the patriarchal system.

Martha's opera not only demonstrated her ability to capture and criticize the roles of women in society, but also dared to use new artistic languages that confronted the roles that the media tried to create
Martha Rosler, From Body Beautiful, or Beauty Knows No Pain, 1966–72: “Cargo Cult”, 1972. Photomontage, collage. © Martha Rosler

One significant contribution to this theme in our contemporary context is found in Rosalía's (Spain, 1992) popular album "Motomami", where she creates an alphabet using words from our modern vocabulary. This highlights that art is not a mere representation, but also a form of engagement that challenges us with our language and the ways in which we communicate.