In 2025, a group of researchers from King’s College London conducted a study on the effect of original art on us.
The research team, from the fields of psychiatry, psychology, and neuroscience, carried out an experiment comparing the experience of observing original works of art and replicas in a laboratory setting.
Fifty young and healthy participants were recruited. Half of them went to a gallery to observe authentic artworks, while the other twenty-five observed the same works as printed or digital reproductions in a laboratory.
The experiment lasted approximately 20 minutes, during which the researchers recorded different physiological indicators from each participant.
These indicators included heart rate and heart rate variability (HRV), which are used to assess nervous system activation and emotional regulation. Skin temperature was also measured as an indicator of emotional response.
Before and after the experiment, biological samples (such as saliva or blood) were collected to analyze cortisol levels, which provide information about stress. Finally, the data were compared to determine whether the effect of original artworks differed from that of replicas.
The results of the study revealed the positive effect that original works of art have on our physiology.

Participants who observed authentic artworks showed greater physiological activation, as their heart rate variability increased, leading to the conclusion that they experienced better emotional regulation.
Cortisol levels decreased, reducing stress and certain inflammatory markers, which is beneficial for the immune system.
Regarding skin temperature, changes were observed that indicated more intense emotional responses during the study.
Direct contact with original art generates a greater physiological and emotional response than reproductions.
“In essence, art not only moves us emotionally, it also calms the body.” — Dr. Tony Woods, lead author of the study.